Search Engine Optimization- Search Engine Optimization is the tack to make your website visible on google search result pages, so we get free traffic from organic search results. How we optimize our website so that it will show on the top rank in google search engine. As shown in the image below.
Organic and the Inorganic result
Organic and the Inorganic result
The Inorganic result is the paid results in which we had to pay to google so that our ad will show on it. These ads are created on google adwords and the organic results are generated through seo strategy which is free of cost.
What is a Search Engine? How it Works?
Search engines are basically used to search for a data or find information or to find the solution of any problem on the world wide web.
Search engine execute three tasks -:
Search engine execute three tasks -:
1. Crawling
2. Indexing
3. User Searching
Crawling: Crawling is done by Crawler also known as robots as well as spider. These are the robots of the search engine which collate data from the websites or any update is done on web pages it store on temporary databases of search engines.
Indexing: Indexing is done by the indexer to categories websites in a particular way so that when websites shown on the search engines according to the query of the users.
User Searching: This is where user comes to search on search engines. User get the result according to the keyword entered and search engines provide data of what they are looking for with absolute accuracy. This task is performed by the algorithms of the search engines.
Search engine optimization activities :
1. Off page
2. On page.
Off page Seo - Off page activities is perform to generate back links of your website that is your website link is on the other sites such as social media sites, directory submission sites, pdf, ppt sites etc. when people click on your created back link they visit your site but you have to create quality backlinks otherwise google or other search engines or any site may proscribe you. This is important for traffic generation, more and more people's visit your site so that your business grow.
Off page consists of various activities :
1. Search Engine Submission
2. Directory Submission
3. Bookmarking
4. Classified Submission
5. Article Submission
6. Blog Creation
7. Blog Commenting
8. Blog posting
9. Guest Posting
10. Forum Posting
11. Business Listing
12. Google Mapping
13. Quora Answering
14. Yahoo Answering
15. PPT
16. PDF
Search Engine Submission- Search Engine Submission is used to submit our website to search engine so that our website should crawl by google bots or spider.
Directory Submission- Directory Submission is the task where we submit our website to directory submission sites for getting indexed due to which backlink is produced.
Bookmarking- Bookmarking is generally used to produce back links of our website on the other social sites. There are various free bookmarking sites such as pintrest, digg, reddit etc
Article Submission- It is the activity where we submit our article on the article submission sites, Ezine is the famous article submission website. To write an article you need three attributes- Quality, value and easy to understand. It is a very effective way to get traffic on your site.
Blog Creation- Blog Creation is where we create our blog on any topic or niche on blogger, word press or any other site. It is a great way to generate leads and get engaged with people. Anything you are passionate about you can write and share through blog.
Forum Posting- It is also a great way to attract traffic on your website by communication, answering to the problems and discussion will make your presence felt on social sites.
PPT submission- It is the activity where you can create ppt about your website, product or services. Through ppt people will know about your services in essence.
On page Seo - On page activity is also important in search engine optimization. Keyword Research from where you embarked your strategy to see what keyword you should target to attain your goals. The main goal should be to achieve the top most ranking in SERP. To select the keywords you can take the help of google keyword planner and other sites keyword which are hitting on the top rankings. There are many more activities which are mention below.
On page activities :
1. Site Analysis
2. Keyword Research
3. Keyword Density
4. Title Tags
5. Meta Tags
6. Meta Description
7. H1 Tags
8. ALT Tags
9. URL Structure
10. Internal Linking
11. Original, Effective and Keyword Reach Content
12. Sitemaps
13. Robot.Txt
14. Blog installation and posting
15. W3C Validation
16. Track of target keywords
Indexing: Indexing is done by the indexer to categories websites in a particular way so that when websites shown on the search engines according to the query of the users.
User Searching: This is where user comes to search on search engines. User get the result according to the keyword entered and search engines provide data of what they are looking for with absolute accuracy. This task is performed by the algorithms of the search engines.
Search engine optimization activities :
1. Off page
2. On page.
Off page Seo - Off page activities is perform to generate back links of your website that is your website link is on the other sites such as social media sites, directory submission sites, pdf, ppt sites etc. when people click on your created back link they visit your site but you have to create quality backlinks otherwise google or other search engines or any site may proscribe you. This is important for traffic generation, more and more people's visit your site so that your business grow.
Off page consists of various activities :
1. Search Engine Submission
2. Directory Submission
3. Bookmarking
4. Classified Submission
5. Article Submission
6. Blog Creation
7. Blog Commenting
8. Blog posting
9. Guest Posting
10. Forum Posting
11. Business Listing
12. Google Mapping
13. Quora Answering
14. Yahoo Answering
15. PPT
16. PDF
Search Engine Submission- Search Engine Submission is used to submit our website to search engine so that our website should crawl by google bots or spider.
Directory Submission- Directory Submission is the task where we submit our website to directory submission sites for getting indexed due to which backlink is produced.
Bookmarking- Bookmarking is generally used to produce back links of our website on the other social sites. There are various free bookmarking sites such as pintrest, digg, reddit etc
Article Submission- It is the activity where we submit our article on the article submission sites, Ezine is the famous article submission website. To write an article you need three attributes- Quality, value and easy to understand. It is a very effective way to get traffic on your site.
Blog Creation- Blog Creation is where we create our blog on any topic or niche on blogger, word press or any other site. It is a great way to generate leads and get engaged with people. Anything you are passionate about you can write and share through blog.
Forum Posting- It is also a great way to attract traffic on your website by communication, answering to the problems and discussion will make your presence felt on social sites.
PPT submission- It is the activity where you can create ppt about your website, product or services. Through ppt people will know about your services in essence.
On page Seo - On page activity is also important in search engine optimization. Keyword Research from where you embarked your strategy to see what keyword you should target to attain your goals. The main goal should be to achieve the top most ranking in SERP. To select the keywords you can take the help of google keyword planner and other sites keyword which are hitting on the top rankings. There are many more activities which are mention below.
On page activities :
1. Site Analysis
2. Keyword Research
3. Keyword Density
4. Title Tags
5. Meta Tags
6. Meta Description
7. H1 Tags
8. ALT Tags
9. URL Structure
10. Internal Linking
11. Original, Effective and Keyword Reach Content
12. Sitemaps
13. Robot.Txt
14. Blog installation and posting
15. W3C Validation
16. Track of target keywords
ReplyDeleteHello,
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